Ask us anything about being prepared.

Yes. Friday4:30 works with members across both the UK and US markets, with support based in both.

No. There are no seats and no licences, so it works just as well for a small producer as for a multi-site manufacturer. Every member gets the same level of readiness, whatever their size.

No. A recall is just one type of incident. Friday4:30 covers product, business and industry problems, from a consumer complaint to a supplier letting you down, a regulatory change or a brand reputation issue.

Friday4:30 is the one place for everything that could go wrong in a food and drink business. It helps you get ready before anything happens, respond with confidence when it does, and learn from it afterwards. It connects with the systems you already run, with a single dashboard showing your real-time status at a glance.

Bad news has a habit of arriving at half past four on a Friday afternoon, just when a business has the least capacity to respond well. Friday4:30 exists so that timing is never the reason a response goes wrong.

Six: English, French, Spanish, German, Portuguese and Japanese.

Friday4:30 was founded by Co-Founders Emma Sykes and her son Jack Sykes. Emma brings close to thirty years of hands-on experience managing incidents, 17 of which have been inside FMCG and food and drink businesses, and that experience is built into the platform.

The whole business. Incidents touch every part of an organisation, so Friday4:30 is built for CEOs and leadership teams as much as for quality, technical, operations and communications teams.

Yes. Load any of your own documents and SOPs, or customise the platform templates to suit your business. Everything sits in your Library, ready the moment you need it.

Yes. The platform constantly checks live FSA data in the background, so anything relevant to your business surfaces early.

The platform continuously scans FSA and FDA recall feeds and matches them against your suppliers, products and ingredients. Matches appear under Market Intelligence as supply chain alerts.

That's where most of the value sits. Day to day, members keep specs and SOPs in one place, track their risks and build their readiness, while the platform spots patterns in complaint data and watches live FSA data in the background. When a buyer, co-packer or insurer asks how ready you are, the answer is already there.

A short daily update, by text or email, summarising your key numbers, early warnings and relevant alerts, alongside a top-line view of what's happening across the industry. Text is a favourite, as it skips the crowded inbox. It's a simple way to start each day on the front foot, and to build the habit of keeping preparedness front and centre, along with the consumer.

A live view of how ready your business is to respond, built from real activity on the platform, such as incidents, tasks, drills, complaint data, recall alerts and supplier data.

Where you set out the risks specific to your business. You build it during setup and keep it up to date as things change, so you always have a clear picture of your coverage against your own profile.

The Risk Register is what you tell us about your business and its risks. The Readiness Score reflects what you actually do. Together they show both your plan and your practice.

Because if something goes wrong with your product, it lands on their shelves, their line or their books too. Being able to show you're ready, with evidence, is exactly what they want to see.

No. The platform does not accept consumer data. It only takes in the complaint details, never consumers' names, contact details or addresses. Privacy matters to us, so please make sure anything you upload or connect contains complaint details only.

No. Friday4:30 isn't a consumer care CRM, so your team keeps handling complaints in the system it already uses. Connect that system, or upload a CSV, and the platform analyses your complaint data to spot patterns early so you stay ahead of them. We only need the complaint details, never consumers' personal data.

An interactive view of your product complaint data that shows at a glance where to focus. It covers product issues and uses the Friday4:30 Severity Index to show how serious each one is.

A ten-point scale that measures potential harm to the consumer, and nothing else. Keeping it purely about harm means the most serious issues always rise to the top.

Complaints are often the earliest sign that something is starting to go wrong. Spotting a pattern early gives you time to act before a handful of complaints becomes an incident.

Yes. Book a look around and we'll show you the platform, focused on what matters most to your business. There's also a free seven-day sandbox, so you can explore most of the platform for yourself.

Yes. Any business, large or small, can try Friday4:30 for 2 months on us. There's a one-off £250 onboarding fee, which is credited back against your first year's subscription. For larger multi-brand businesses, the trial generally covers two brands, or a brand and an own-label line.

Complete can be up and running in minutes. We recommend completing setup in full at the start, as that keeps your information accurate from day one. For a smaller business that takes around 30 to 45 minutes; with several brands, sites or locations, allow up to a couple of hours. Enterprise members have setup built into their plan.

Yes. Take the free risk assessment at friday430.io/risk-assessment. Rate your business from 1 to 5 against a set of statements, then enter your email to receive your results and a tips sheet. Think of it as the tramlines the industry should live within, not a regulatory checklist.

Just your business details and a willingness to think through your worst day before it happens. Friday4:30 handles the structure.

Friday4:30 walks you through setup step by step, and the Show Me How guides in the Help Centre cover every part of the platform. If you'd like a hand, request a call-back and we'll talk it through.

We can introduce you to trusted recall and shelf clearance partners in the UK and US.

No, and ideally you never will. Friday4:30 is built for businesses that want to be ready before anything happens, not just for those recovering from something that already did.

No. Certifications and readiness are two different things. A certification is a document; readiness is what actually happens in the room when something goes wrong. Friday4:30 is built for the second one.

Product, business and industry. A product incident might be a consumer glass injury or an allergen question. A business incident might be a supplier letting you down or a failed delivery. An industry incident might be a regulatory change or an issue elsewhere that lands on your doorstep.

Anything from a product recall to a supply chain failure to a piece of industry news that affects your business. If it needs a fast, considered response, it's an incident.

It moves to Completed Incidents in your Library, so the full record is kept and you can look back at what happened and what you'd do differently next time.

If you're a member, open the platform and start your response straight away, and request a call-back if you'd like a person on the other end. If you're not yet a member, get in touch and we'll point you in the right direction.

No, and it isn't meant to. Friday4:30 is the one place for everything that could go wrong. It simply connects with the systems you already run, so you don't have to start again.

Yes, on Enterprise, with Okta and Azure AD.

Yes. AI works behind the scenes to help you find answers faster and make sense of your data, but it's built to support good judgement, not replace it. If your organisation would rather not use AI, you can choose to turn it off.

Every member can choose two integrations from the full list. Enterprise members have access to the whole set.

Security is one of Friday4:30's three founding principles, alongside Simplicity and Service. The platform uses the latest available security measures to protect member data.

The list grows all the time. Today it includes: Communication: Zoom, Slack, Microsoft Teams and Google Chat. CRM and consumer care: Salesforce, HubSpot, Zendesk, Gorgias and Zoho. ERP and finance: Microsoft Dynamics 365, Dynamics 365 Finance, SAP S/4HANA, Oracle and Xero. Supply chain and compliance: TraceGains and Sedex. Ecommerce: Shopify. Automation: Zapier and n8n. Live FSA and FDA data runs in the background for every member.

Only your own team, according to the roles you give them. Friday4:30 doesn't share data between member businesses.

Membership is an annual commitment, which you can pay monthly or in one go.

Yes, whenever your business is ready for it.

Complete is priced per brand. Many larger businesses start with Complete on a couple of brands, then move to Enterprise, priced as one group fee, when they're ready to bring the whole group on board.

As many as you need. There are no seats and no licences, so bringing more of your team in costs nothing extra.

£150 per brand per month on a 12-month commitment (£1,800 a year), and the price is the same for every member. You can try it for 2 months on us first, with a one-off £250 onboarding fee that's credited back against your first year's subscription.

Two. Complete gives you the full platform, and Enterprise is built for larger and more complex businesses.

Everything in Complete, plus multi-site and multi-region coordination, custom AI configuration, single sign-on, access to the whole set of integrations, and a dedicated account manager. Enterprise is priced as one group fee for your business, with a clear scope of exactly what's included.

The full platform: your Readiness Score and Risk Register, incident playbooks, Emma's Insights, the Complaints Quadrant, your Library and Help Centre, live FSA monitoring, First Light, two integrations of your choice, and as many people from your team as you need.

We recommend starting with Complete, whatever your size. For larger businesses, a couple of brands is a great place to begin. Your team gets to know the platform, you see the value for yourselves, and moving to Enterprise is simple when you're ready.

Because Friday4:30 isn't just software you log into. It's a shared standard of readiness across an industry, and being a member reflects that you're part of it.

Yes. Everyday support runs online, and if you'd rather talk it through, request a call-back at a time that suits you. We call you, so there's no cost to you.

Support and response terms are set out in full in our terms and conditions. For anything urgent, members can request a call-back.

Everything you need to find your way around: the Jargon Buster for plain-English definitions, Show Me How guides for every part of the platform, and FAQs.

In both the UK and the USA.